8931027 Media and Culture Studies

Numbering Code U-LET37 38931 LJ36 Year/Term 2022 ・ Second semester
Number of Credits 2 Course Type special lecture
Target Year Target Student
Language Japanese Day/Period Thu.2
Instructor name IIDA YUTAKA (Part-time Lecturer)
Outline and Purpose of the Course  There are many phrases in the world that "a new ○○ changesええ." For example, Twitter changes politics, big data changes the economy, AI changes jobs, online classes change education, matching apps change love, the Metaverse changes communication, and so on. As a result, not only media literacy in the sense of critically interpreting the information transmitted by newspapers and television, but also the acquisition of knowledge to survive in a society where digital media based on the Internet is ubiquitous has come to be emphasized in the field of education, from elementary school to university.
 However, if we want to pursue the "novelty" of new media in depth, we cannot avoid comparing it with the old media. It is important to be interested in the various phenomena surrounding new media and actively try to interpret and analyze them. At the same time, it is desirable to learn from past examples and acquire thinking that can be applied to the present rather than short-sighted perception of what is happening in front of us.
 Therefore, the way of thinking in the history of technology is very useful in understanding the media. Through the 20th century, when telephone, radio, and television were inextricably linked to everyday life, how has the relationship between media and human beings, or technology and society changed now that the Internet and smartphones have become popular? In this class, we will look at the origins of various media technologies rooted in our daily lives and look into the future.
Course Goals  We will be able to understand how the development of media communication in modern society has been realized technically and explain it appropriately.
 Students will deepen their understanding of the interrelationship between media and technology, and will be able to properly explain it.
 Students will be able to understand and properly explain the basic thinking of media theory, which has developed while being inseparably related to the technological transformation of media.
Schedule and Contents Basically, we will proceed with the class based on the following schedule. However, there may be some changes based on the progress of the class and the degree of understanding of the participants.

Part 1: What is the History of Media Technology?
Part 2: Books as Technology: Old and New Answers to Paper Books vs Electronic Books
Part 3: Where is Photography: Image Replication Technology
4th Rewind the history of Film: From the modern screen to the childhood of video (ー Development of optical devices and development of visual theory)
The 5th Rewind the History of Cinema: From the modern screen to the childhood of video (ー Early films)
6th: Acoustic Technology for Music: Where is the master of singing
7th: Communicating Voices/ Enjoying Technology: Media History of Telephone and Radio (え Telegraph and Telephone)
The 8th: Communicating Voices/ Enjoying Technology: Media History of Telephone and Radio (え Radio)
The 9th initial impulse of television: The history of technology "to see the distant (tele) (vision)" (ョ Electronic television)
The 10th: The initial impulse of television: The history of technology "to see the distant (tele) (vision)" (ョ Mechanical television)
11th Technological Transformation of Local Media: The practice of mini FM as a auxiliary line (ー Archaeology of early CATV)
The 12th Technological transformation of Local Media: The practice of mini-FM as an auxiliary line (ー Mini-FM as post-media)
13th Computer as a Culture: Where does that "flexibility" come from
The 14th Open Network: Who created the Internet
15th Technical History for whom? : Whereabouts of amateurism
Evaluation Methods and Policy Evaluate by report (60 points), regular attitude score (40%).
In addition to a basic knowledge of the history of media technology, the report will evaluate whether a comprehensive understanding of the thinking methods of media theory is possible. It is important to be able to explain things logically, to write them together coherently, and to be able to express your thoughts.
For regular attitude score, we ask for the submission of communication papers and evaluate the status of participation based on the contents.
Course Requirements Especially none
Study outside of Class (preparation and review) Please read the relevant part of the textbook before class. In addition, the prints to be used in class may be distributed in advance, so please read them by the day and bring them with you.
Textbooks Textbooks/References Edited by Yutaka IIDA, "History of Media Technology: Genealogy and Whereabouts of the Digital Society (Revised Edition)" (Kitaki Publishing, 2017) ISBN: 978-4-7793-0532-0
References, etc. Shin Suikoshi, Yutaka IIDA, and Xuegan Liu, "New Edition Media Theory" (2022), published by the Japan Broadcasting University Education Promotion Association, 2022-3.
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