8931027Media and Culture Studies

Numbering Code G-LET37 68931 LJ36 Year/Term 2022 ・ Second semester
Number of Credits 2 Course Type special lecture
Target Year Target Student
Language Japanese Day/Period Thu.2
Instructor name IIDA YUTAKA (Part-time Lecturer)
Outline and Purpose of the Course  The phrase “the new ○○ is changing △△” is often used by people in general. For example, there are numerous examples of Twitter is changing politics, big data is changing economies, AI is changing jobs, online classes are changing education, matching apps are changing love, metaverses are changing communication, and so on, especially with digital media. Along with this, not only media literacy in the sense of critically deciphering information conveyed by newspapers, television, and other media, but also the acquisition of the basic skills necessary to survive a society in which digital media based on the Internet are ubiquitous has come to be emphasized in the field of education, from elementary schools to universities.
 But if you want to explore the “freshness” of the new media in depth, you can’t avoid comparisons with the old media after all. It is important to be interested in the various phenomena surrounding new media and actively attempt to interpret and analyze them. At the same time, it is desirable to learn from the past and to acquire ways of thinking that can be applied to the present, rather than being short-sighted and taking what is happening in front of you at face value.
 Therefore, the conceptual approach of technological history is very useful in understanding about the media. After passing through the 20th century when telephone, radio, and television were inextricably linked to everyday life, how has the relationship between the media and people, or between technology and society changed now that the Internet and smartphones have become popular? In this course, we will focus on the development of a variety of media technologies that are rooted in our daily lives and look ahead into the future.
Course Goals  To enable students to understand how the development of media communication in modern society has been realized through technological advancement and to appropriately explain it.
 To enable students to deepen their understanding of the interrelationship between “media” and “technology” and to explain it appropriately.
 To enable students to understand and properly explain the basic conceptual approaches of media theory that have developed while being inextricably involved with the technological transformation of the media.
Schedule and Contents The course will proceed according to the following plan. However, there may be some changes depending on the progress of the lectures and the level of understanding of students.

1. Introduction: What is the history of media technology?
2. Texts as technology: Old and new answer to print book vs digital book
3. Where is the photo: The technology to replicate images
4. Rewinding the history of movies: From screen movies today to its early days ((1) Development of optical devices and development of visual theory)
5. Rewinding the history of movies: From screen movies today to its early days ((2) The early era of movies)
6. Audio technology for music: Where is the person singing the song?
7. Transmitting voices/enjoying technology: Media history of telephone and radio ((1) Telegraph and Telephone)
8. Transmitting voices/enjoying technology: Media history of telephone and radio ((2) Radio)
9. The early impact of television: Technical history of “far (tele) sight (vision)” ((1) Electronic system televisions)
10. The early impact of television: Technical history of “far (tele) sight (vision)” ((2) Mechanical system televisions)
11. The technical transformation of local media: Mini-FMs as an auxiliary line ((1) The archaeology of early CATV)
12. The technical transformation of local media: Mini-FMs as an auxiliary line ((2) Mini FM as post media)
13. Computer as culture: Where does its “flexibility” come from?
14. The open network: Who created the Internet?
15. For whom is the history of technology for Who?: The future of amateurism
Evaluation Methods and Policy Evaluation will be based on the report (60%) and regular participation (40%).
Regarding the report, in addition to the basic knowledge on the history of media technology, I will evaluate whether the student has a comprehensive understanding of the conceptual approaches of media theory. Emphasis will be placed on whether the event is logically explained, whether it is written in a well-rounded manner, and how well the student’s own thoughts are articulated.
Regarding regular participation, I will request the submission of a communication papers, and evaluate participation based on the content of these papers.
Course Requirements None
Study outside of Class (preparation and review) Please read all the relevant parts of the textbook before class. In addition, the handouts to be used in the class may be distributed in advance, so please read through these beforehand and do not forget to bring them to class.
Textbooks Textbooks/References 飯田豊編著 『メディア技術史:デジタル社会の系譜と行方[改訂版]』 (北樹出版、2017年) ISBN:978-4-7793-0532-0
References, etc. 水越伸・飯田豊・劉雪雁 『新版 メディア論』 (放送大学教育振興会、2022年). Scheduled to be published in March 2022.
PAGE TOP