Corporate strategy in a changing environment (Case Study Based)｜Kyoto University OpenCourseWare

Keyword

Select category

Faculty/Graduate School

Corporate strategy in a changing environment (Case Study Based)
Back
JP / EN

Numbering Code	G-GAIS00 74050 LB44	Year/Term	2022 ・ Second semester
Number of Credits	2	Course Type
Target Year	From 1st to 3rd year students	Target Student
Language	Japanese and English	Day/Period	Thu.5
Instructor name	NAGAYAMA HIROAKI (Graduate School of Advanced Integrated Studies in Human Survivability Professor)
Outline and Purpose of the Course	Business Strategy is set of guidelines that a company sets up for its long-term goals so as to employ/utilize management resources efficiently and construct/establish a competitive domain in a changing environment. These lectures aim to build understanding of important business themes (such as business models, innovation, risk management, governance, and human resource management in global organizations) by case studies (e.g. HBS: Harvard Business School, Ivey Business school, IESE Business school and Singapore Management University etc.) Emphasis is placed on students acquiring skills to promote the creation of business domains and Balanced Scorecards effective for the structuration of strategy (clarification of the strategy and application of it to the organization) as project leaders of strategy formulation). The course consists of lecture-based instruction followed by small group discussion, class discussion, and student presentations. Individual analysis on corporation or on institution will be requested.
Course Goals	The aim of this course is for students to acquire basic knowledge and skills in corporate management, and then become capable of using them in forming a corporate, business and organizational strategy, and acquiring practical skills to promote the implementation of the strategy. Through various cases studies and interaction with visiting lecturers, to get a deeper understanding of relevant practical management challenges, and solutions to them.
Schedule and Contents	Tentative class schedules are as follows: （Week 1） -Outline of the class; Introduction of analysis framework ＜Analytical tools (example)＞・ PESTEL Analysis ・ Cross-SWOT Analysis ・ PPM (Product Portfolio Management) Short case 1: Miscalculation of cash in a convenience store (Keio) （Week 2-5） -Leadership Case 2: Asahi Breweries (HBS) Case 3: Innovation and Renovation: The Nespresso Story (IMD) Case 4: Sears, Roebuck and Company (A) (HBS) Case 5: Nestlé's GLOBE Program (A), (B), (C) (IMD) （Week 6） -Future of fast fashion business model Case 6: ZARA: Fast Fashion (HBS) + Future Fashion Industry （Week 7-9） -Business Domain and The Balanced Scorecard / ESG Scorecard ＜Analytical tools (example)＞・ CFT (Customer/Financial/Technology) analysis (setting of corporate domain) ・ Balanced Scorecard (BSC) Case 7: Fuji Film (HBS) Case 8: Domestic Auto Parts (HBS) Case 9: Amanco (HBS) （Week 10-11） -Management strategy, plan under new business environment Case 10: P&G Japan: The SK-II Globalization Project (HBS 9-303-003) Case 11: Lincoln Electric (HBS) （Week 12） -Corporate ethics Case 12: Group Process in the Challenger Launch Decision (A), (B), (C), (D) (HBS) （Week 13-14） - Leader’s decision at crisis situation Case 13: Olympus (A) (B) (HBS) Case 14: Snow Brand Milk Products (A): Assessing the Possibility for Revitalization, (B): Reform and Revitalization Efforts, (C): 2009 - Remaining Challenges (Darden) （Week 15） Wrap up (NB1) The cases to be covered are subject to change. (NB2) Schedule may change on account of a guest speaker.
Evaluation Methods and Policy	Grades will be decided based on the following. Instructions will be given on how to proceed and prepare for the lecture at the time of the first lecture. When the course attendance is confirmed, the cases will be distributed. The outline of evaluation is as follows. (a) Short case analysis every time（30%）：Individual The main part of this course consists of case discussions. Students are required to prepare for discussion in a short analytical report on the questions instructed in each class. Question items will be announced in advance. Students will be instructed to state the answers prepared during the class discussion. (Report) The deadline for submission of the short case analysis is the day before each class. Type written format is preferred. (b) Case analysis presentation（25％） Each individual must choose one case for analysis (two cases if you choose group work) and will have to make presentations. However, a given case cannot be adopted by more than one group for analysis. ()Allocation is decided on a First come, First served basis. ()Total number of members of each group should be no more than 3 students. All members of the group should deliver some part of the presentation. (c) Analysis of companies and institutions（25％）：Individual Students can choose one company then analyze with analytical tools covered in the class, especially Balanced Scorecard. Students are also required to make a presentation. Other entities such as governments and NGOs can also be chosen for analysis. (d) Attendance and class participation to discussion（20％） Participation in discussions, class attitude, etc. All students are expected to have read and thought about all the materials and studying questions assigned one day before the class starts. Class participation includes a student’s proactive and active contribution to class and group discussion. () Depends on the number of participants evaluation allocation ratio will be changed.
Course Requirements	None
Study outside of Class (preparation and review)	Please read the case before class and prepare the answers to your questions in advance.
References, etc.	If you want to study further -- deepen your understanding of a case discussion and lecture, or comprehend an overview of analysis, reviewing the following books and papers are recommended: ・Robert S. Kaplan & David P. Norton (2001), The Strategy-Focused Organization, Harvard Business School Press ・Robert S. Kaplan & David P. Norton (2003), Strategy Maps, Harvard Business Press ・Kotler, and Keller (2006). Marketing Management, 12e, Pearson International Edition ・Michael E. Porter (1985). Competitive Advantage, The Free Press. ・Osterwalder, A & Pigneur, Y (2010) Business Model Generation, Wiley. ・Michael E. Porter(1996), What is Strategy? Harvard Business Review, November-December ・Weihrich, H. (1982) “The TOWS Matrix: A Tool for Situational Analysis” Long Range Planning, Vol.15, Issue 2 pp. 54-66.