Numbering Code	U-ECON00 20020 SJ43	Year/Term	2022 ・ Second semester
Number of Credits	2	Course Type	Seminar
Target Year	2nd year students	Target Student
Language	Japanese	Day/Period	Wed.5
Instructor name	YAMAUCHI YUTAKA (Graduate School of Management Professor)
Outline and Purpose of the Course	In order to create new value, it is necessary to understand how society is changing and engaging in "designing culture." If we merely focus on designing something, which is superior in terms of function, price, ease of use, or aesthetics, then it would be difficult to create a level of value, which could seriously capture people’s attention. Accordingly, this seminar seeks to help students learn how to read and speak about the shifts in society, and how to design new cultural products on their own. For this purpose, we will be focusing on reading fundamental theories about society, while at the same time engaging in actually designing new cultural products.
Course Goals	1. Understanding basic thinking regarding culture. 2. Developing the ability to understand society through reading foundational texts. 3. Acquiring an understanding of the methodology of culture design.
Schedule and Contents	Design Project Students will have to decide upon a theme, and develop the research design as a team. Students will also be carrying out ethnographic studies, ideation, prototyping, etc. Discussion Relating to Design Students will be able to deepen their understanding of design while reading a number of related texts. Research on Culture Students will be studying various theories about culture and conducting analyses of cultural elements such as services that they are familiar with from their daily lives. Building upon the above study, they will also be discussing the connotations of design.
Evaluation Methods and Policy	Students will be evaluated based on their degree of understanding of the subjects discussed during the seminar. If necessary, I will be giving the students some simple exams or asking them to submit some papers. At the same time, students will also be evaluated based on their proactive participation in team investigations as well as on the results of these investigations.
Course Requirements	None
Study outside of Class (preparation and review)	Analysis of the literature, field study, design practice, etc.
Textbooks	Textbooks/References	Yamauchi Yutaka,『「闘争」としてのサービス―顧客インタラクションの研究』 (Ch?? Keizai-sha); Yamauchi Yutaka, Hiramoto Takeshi, Sugiman Toshio,『組織・コミュニティデザイン』 (Ky?ritsu Shuppan)
References, etc.	Introduced during class