Numbering Code	U-ECON00 30030 SJ43 U-ECON00 40040 SJ43	Year/Term	2022 ・ First semester
Number of Credits	2	Course Type
Target Year		Target Student
Language	Japanese	Day/Period	Mon.4・5
Instructor name	HARA YOSHINORI (Graduate School of Management Professor)
Outline and Purpose of the Course	Theme: Innovation Management Methodology 　Innovation links "technological inventions" and "market insights" that create social and economic value. Innovation is becoming increasingly important as a source of harmonious and sustainable growth in a society affected by the declining birthrate and aging population, the finite nature of resources, and the increasingly borderless nature of technological innovation. 　This seminar aims to understand the essence of such innovation and foster creative human resources (creative classes) that will contribute to future growth strategies. In this seminar, the approach is to deepen the understanding of basic frameworks, such as related management strategies, organizational theory, marketing, and accounting, focusing on specific case analysis and project activities. In addition, by promoting various exchanges, the SDF will deepen understanding of the rules of thumb of innovation, methods of valuing intangible assets and services, and the mindset of innovation, and promote seminars that will serve as societies of the future.
Course Goals	This principle of self-study based on dialogue will be put into practice in the seminar. The aim is to develop the ability to tackle issues (reports) independently and continuously. In addition, the students will develop their presentation skills by presenting within the lecture as a place of practice. Enhance communication skills by exercising one's planning abilities, discussions, and other activities aligned with selected themes and objectives.
Schedule and Contents	Learn about methodologies related to innovation management based on examples of practical experiences in North America and Silicon Valley and analysis of specific organizations and companies (e.g., advanced IT companies, advanced services companies, long-established companies). While utilizing information processing tools, seminar activities will be summarized as an overall report in a booklet form at the end of the school year. Sessions 1 to 6: Understanding of the Basic Philosophy and Framework 　Understanding the basic philosophy and framework through assigned books and case materials. The class will also improve literacy by preparing presentation materials, presenting materials, and using information-sharing tools with members (e-mail, Wiki, Twitter, etc.). Sessions 7 to 12: Working groups, project teams, etc., in addition to experiencing the process of analyzing and modeling various corporate and organizational cases, they acquire the ability to recognize issues, design abilities, and presentation abilities. Specifically, we will deepen the practical understanding of innovation management methodologies by participating in such activities as the analysis of leading-edge IT and service companies, regional sports and event promotions, and the Kyoto Industry-Academia Collaboration Project. Sessions 13 - 15: Corporate Analysis and Discussion Activities 　Conduct corporate analysis and discussions as a learning course on innovation management methodology. In previous years, analyses and discussions were conducted on such topics as North America and Silicon Valley (Google, Facebook, etc.), SONY, TSUTAYA, Nissan Motor, Oriental Land, ANA, Takeda Pharmaceutical, Dentsu, and Hakuhodo. Feedback on the presentation will be provided for two to three weeks out of a total of 15 meetings.
Evaluation Methods and Policy	80% of the evaluation will be based on preparation in attending the seminar and the degree of participation on the days of the seminar, and 20% will be based on assigned reports (project activity reports, etc.)
Course Requirements	In principle, take the seminar in the second year (Hara)
Study outside of Class (preparation and review)	Instructions will be provided during class.
Textbooks	Textbooks/References	Thomas Byers, et al., "Technology Ventures: From Idea to Enterprise" (McGraw-Hill), 2010
References, etc.	References will be introduced during classes. Materials used in the past: "ブレイクスルー － イノベーションの原理と戦略 (Breakthrough-Principles and Strategies for Innovation)"; "ライフサイクルイノベーション(Life Cycle Innovation)"; "戦略サファリ (Strategic Safari)"; "MBA事業開発マネジメントMBA (Business Development Management)"; "サービス・マーケティング (Service Marketing)"
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