Numbering Code	U-ECON00 30030 SJ43 U-ECON00 40040 SJ43	Year/Term	2022 ・ First semester
Number of Credits	2	Course Type
Target Year		Target Student
Language	Japanese	Day/Period	Wed.5
Instructor name	YAMAUCHI YUTAKA (Graduate School of Management Professor)
Outline and Purpose of the Course	To create new value, it is necessary to understand the changes in society and design a new "culture." It is difficult to create value that attracts people simply by designing something that is excellent in function and price, easy to use, or beautiful. Therefore, in this seminar, we aim to be able to read and talk about changes in society and to be able to design new cultures by ourselves. To this end, we will read the theory of the underlying society and practice designing a new culture.
Course Goals	1. Understand the basic concepts of culture 2. Acquire the ability to read basic literature and understand society 3. Acquire knowledge on the methodology of the design of culture
Schedule and Contents	Reading literature on culture (weeks 1?15, each week) Understand the theory of culture while reading the literature (Bourdieu, Foucault, Latour, etc.) Study on culture (weeks 1?7) While studying various theories related to culture, we will analyze familiar cultural events. In addition, based on this, we will discuss the implications of design. Design project (Weeks 8?15) Decide on a theme and practice design as a team. Conduct ethnographic research, ideation, prototyping, etc.
Evaluation Methods and Policy	Evaluation of the degree of understanding of the topics covered in the discussion in the exercise: 30% Creation of resumes and participation in presentations and discussions on the literature reviews: 30% Simultaneously, active participation of the team in the project and its achievements will be evaluated: 40% (Conduct simple tests or reports as necessary.)
Course Requirements	None in particular
Study outside of Class (preparation and review)	Analysis of the literature, field surveys, design training, etc. Proceed in collaboration with the activities of Kyoto Creative Assemblage, a project to establish a base for the development of value-creating human resources, the Ministry of Education, Culture, Sports, Science and Technology.
Textbooks	Textbooks/References	Hiroshi Yamauchi "「闘争」としてのサービス―顧客インタラクションの研究" (Chuokeizai-sha) Hiroshi Yamauchi. Takeshi Hiramoto, Toshio Sugiman "組織・コミュニティデザイン" (Kyoritsu Shuppan)
References, etc.	Introduced during classes