advanced seminar

Numbering Code U-ECON00 30030 SJ43
U-ECON00 40040 SJ43
Year/Term 2022 ・ First semester
Number of Credits 2 Course Type
Target Year Target Student
Language Japanese Day/Period Mon.4
Instructor name WAKABAYASHI NAOKI (Graduate School of Management Professor)
Outline and Purpose of the Course Service Management Study 1

In recent years, the position of the service industry in the Japanese economy has become large. We would like to examine the ideal form of enterprise management in the service industry from the characteristics of the object.
Course Goals  Understand the basic views and concepts of service management.
Schedule and Contents The ratio in which the service industry is represented in the entire economy has been rising in developed countries, including Japan.
However, when it comes to management methodology, the service industry's present reality is that it is borrowing from and implementing the manufacturing industry's methodology. Compared to the manufacturing industry, which develops and supplies excellent products to the market, the service industry is expected to develop a system that provides high-quality services that meet the needs of their customers (i.e., people and organizations) for enhanced customer satisfaction. In this respect, service supply management seems to be characterized by its various aspects, such as its methodologies, strategies, customer management, and organizations. Manufacturing also emphasizes the sophistication of ancillary services that increases the added value of products rather than products themselves. While looking at the current situation, the general characteristics of service management and the characteristics of value creation will be examined in general while reading various literature.
 We want to review representative cases and perhaps visit service companies, if necessary.
1. Characteristics of Service Management
 Characteristics of products, management, organization, customer management, marketing, human resource management, etc.
2. Characteristics of value creation in service management
Evaluation Methods and Policy Students will be evaluated on the basis of their basic understanding of service management. Since this is a seminar, about 30% of the grade will depend on their active participation in discussions and their work during seminars, 60% weightage will be for the content of their report, and 10% will be based on participation and report on the site visits. Those absent without permission for more than 30% of the time will receive a failing grade.
Course Requirements It is advisable for students to take Management Strategy, Management Organization,and Marketing.
Study outside of Class (preparation and review)  Textbooks should always be studied ahead of time. Refer to management information using the Nikkei BP database or other sources to participate in classes.
 
Textbooks Textbooks/References フレデリック・ラルー著、鈴木立哉訳 『ティール組織』 (英治出版, 2018年) [(Japnaese edition translatied by Tatsuya Suzuki, Titiled, Tiiru Soshiki (Eiji Press, 2018) English Edition: Fr?d?ric Laloux , Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness, (Nelson Parker, 2014] ISBN:9784862762269
I will use it in the first group reading, so please make sure to obtain it. You will receive instructins on other lituerature later.
References, etc. Several books including 伊藤宗彦他 "1からのサービス経営" (碩学舎)[Munehiko Ito et al., "The First Step of Service Management" (Sekigakusha)] will be introduced during class.
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