Numbering Code	U-ECON00 20020 SJ43	Year/Term	2022 ・ First semester
Number of Credits	2	Course Type	Seminar
Target Year	2nd year students	Target Student
Language	Japanese	Day/Period	Mon.4・5
Instructor name	HARA YOSHINORI (Graduate School of Management Professor)
Outline and Purpose of the Course	Topic: Innovation Management Methodology Innovation is the bringing together of the “technological inventions” and “market insights” that are created by social and economic value. Modern societies face numerous challenges, from aging societies and limited resources, to the elimination of borders due to technological revolutions. In this context, innovation is only becoming increasingly important as a means of ensuring balanced and sustainable growth. In this seminar, students will be developing an understanding about the essence of this kind of innovation. Our aim is to help the seminar participants grow into future members of the so-called “creative class” that can significantly contribute to future growth strategies. The core work of this seminar involves project activities and the analysis of concrete case studies. Our approach is for students to deepen their understanding of basic frameworks such as relevant management strategies, organizational theory, marketing, accounting, and so on. Furthermore, while promoting various kinds of exchanges, the seminar should help students learn skills and knowledge?such as experimental rules of innovation, methods for valuing services and intangible assets, and an understanding the innovation mindset?that would be helpful to them in the future.
Course Goals	Students will be able to develop an understanding of how seminars work. Students will be able to develop the ability to work on assignments (reports) in an autonomous and consistent manner. Students will be able to acquire a competency in giving presentations by using the seminar as a space for practice. Students will be able to enhance their communication skills as well as their ability to develop plans in accordance with set topics or goals through engaging in discussions,.
Schedule and Contents	Students shall be learning about methodology relating to innovation management by analyzing cases of specific companies and organizations located in innovative hubs around the world, which include Silicon Valley in the United States, or Kyoto in Japan (case examples include leading IT companies, advanced service industries, venerable established businesses (‘shinise’), cool Japan projects, etc.) (1) Understanding Basic Principles and Frameworks (For around 6 weeks during the second half of semester.) Through the group reading of texts, students will be able to develop an understanding of basic principles and frameworks. They will also be able to hone their skills in creating presentation materials, giving talks, using tools for sharing information with their team members (e.g., email, Wiki, twitter, etc.), and improve their general literacy. 1. Ideas and Business Models / Business Plans 　　　　 2. Business Development Frameworks 　　　　　 3. Human Resources, Organizations and Leadership 　 4. Raising Funds 5. IT and Management Systems 6. Things that Are Necessary for New Businesses in the 21st Century (2) Group work using working groups, project teams, etc. (For around six weeks during the second half of the semester.) Through group works, students will be able to analyze case examples of a number of businesses and organizations, and experience the process of creating models. At the same time, they will become more capable of recognizing issues, designing, and giving presentations. In particular, by analyzing Japanese-style creative services and cutting-edge IT and service sector businesses, participating in regional sports event promotion activities, etc., students will be able to deepen their practical understanding of innovation management methodology. (3) Industry visits, discussion activities. (When it can be arranged, as needed.) 　For extracurricular learning of innovation management methodology, we will be conducting a number of industry visits and discussion activities. In previous years, we have travelled to the West Coast of the U.S., visiting universities (e.g., Stanford, UC Berkeley) and companies (e.g., Apple, Google, Facebook) and listened to their presentations.
Evaluation Methods and Policy	Rate of class participation (i.e., learning prior to class, participation during the day, etc.) 80%, report on assigned topic (project work results, etc.) 20%.
Course Requirements	None. (We welcome all students who are willing to proactively take part in understanding and practicing innovation.)
Study outside of Class (preparation and review)	Instructed during class
Textbooks	Textbooks/References	Thomas Byers, 『Technology Ventures: From Idea to Enterprise』 (McGraw-Hill) 2010年
References, etc.	Other texts, for reference (previously used materials): 『ブレイクスルー － イノベーションの原理と戦略』 『ライフサイクルイノベーション』 『戦略サファリ』 『MBA事業開発マネジメント』 『サービス・マーケティング』
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