Market Structure and Business Strategy
| Numbering Code |
U-ECON00 20708 LJ43 U-ECON00 20708 LJ44 |
Year/Term | 2022 ・ Second semester | |
|---|---|---|---|---|
| Number of Credits | 2 | Course Type | Lecture | |
| Target Year | From 2nd to 4th year students | Target Student | ||
| Language | Japanese | Day/Period | Tue.4 | |
| Instructor name | UTAKA ATSUO (Graduate School of Economics Project Professor) | |||
| Outline and Purpose of the Course | Analysis of corporate behavior in incomplete competitive markets using microeconomics and game theory. The goal is to clarify the economic significance of various competition and corporate strategies. | |||
| Course Goals |
To learn the basics of game theory and understand the mechanisms of strategic action. The objective is being able to analyze various phenomena of practical economics by focusing on the strategic aspects. |
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| Schedule and Contents |
After first reviewing the basics of Microeconomics, lectures will be given on the following topics. 1. Game Theory a. Simultaneous decision game b. Sequential games c. Asymmetric information game 2. Models of Imperfect Competition a. Cournot model b. Bertrand model c. Stackelberg model 3. Economic Analysis of Cartels, Mergers, and Entry 4. Product differentiation competition a. Product differentiation and Cournot model b. Hoteling model 5. Economic Analysis of Marketing Strategies a. Pricing strategy b. Product Strategy c. Distribution strategy 6. Economic Analysis of Durable Goods |
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| Evaluation Methods and Policy | Evaluation through final exam | |||
| Course Requirements | None | |||
| Study outside of Class (preparation and review) | Ensure understanding of topics dealt with in every class through reviewing. | |||
| Textbooks | Textbooks/References | None | ||
| References, etc. | 丸山雅祥・成生達彦 "現代のミクロ経済学" (創文社), 梶井厚志・松井彰彦 "ミクロ経済学 戦略的アプローチ" (日本評論社), O. Shy "Industrial Organization" (The MIT Press), 岡田章 "ゲーム理論・入門" (有斐閣), 天谷研一 "ゲーム理論入門" (日本能率協会) | |||
