Numbering Code	U-ECON00 20706 LJ44	Year/Term	2022 ・ Second semester
Number of Credits	2	Course Type	Lecture
Target Year	From 2nd to 4th year students	Target Student
Language	Japanese	Day/Period	Mon.2
Instructor name	TAMAKI SATORU (Part-time Lecturer)
Outline and Purpose of the Course	Marketing was born in an American company in early 1900 and introduced to Japan during the period of high economic growth. Today, there is a growing need for marketing not only for companies but also in a wide range of organizations, including government agencies, medical institutions, educational institutions, and other non-profit organizations. This class is positioned as a sequel to the first semester course, "Marketing 1." It is designed to deepen understanding of the product strategy, price strategy, distribution channel strategy, promotion strategy, and other important concepts in marketing theory, with learning and research focused on the relationship between organizations and consumers.
Course Goals	(1) Understanding basic concepts and theories of marketing. (2) Understanding and calculating marketing metrics. (3) Discussing real business and marketing phenomena using marketing concepts and theories.
Schedule and Contents	Lecture 1 Marketing Process Lecture 2 Product Strategy Lecture 3 Pricing Strategy Lecture 4 Distribution Channels Strategy Lecture 5 Logistics Lecture 6 Promotional Strategy (Communication) Lecture 7 Advertising Theory and Human Communication Lecture 8 Competition Strategy Lecture 9 Diversification Lecture 10 Brand Theory Lecture 11 Brand Transition Lecture 12 Customer Satisfaction Lecture 13 Relationship Marketing (CRM) Lecture 14 Association Analysis Lecture 15 Summary The course is planned to proceed with the above contents, but is subject to changes considering the progress, and so forth.
Evaluation Methods and Policy	Evaluation is based on submission of 1 to 2 reports and the final examination.
Course Requirements	None
Study outside of Class (preparation and review)	Please read through the books on marketing that you are interested in. Try to interpret marketing phenomena in the field of business using concepts and theories learned in class.
Textbooks	Textbooks/References	None
References, etc.	フィリップ・コトラー、ケビン・レーン・ケラー "コトラー＆ケラーのマーケティング・マネジメント　基本編　第3版" (丸善出版)