Hospitality Consulting
| Numbering Code | Year/Term | 2022 ・ Second semester | ||
|---|---|---|---|---|
| Number of Credits | 2 | Course Type | Lecture | |
| Target Year | Target Student | |||
| Language | English | Day/Period | Mon.3 | |
| Instructor name |
TAKABAYASHI KOJI (Graduate School of Management Visiting Associate Professor) HARA YOSHINORI (Graduate School of Management Professor) |
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| Outline and Purpose of the Course |
Recent industry trend in hospitality is that real estate owners (or investor) and asset operators (or hotel companies) are different entities to continue their hotel business in many cases. Accordingly, there often happens conflict of interests between hotel owners and operators and demands for third-party opinions have grown. In this regard, hospitality consultants are required to provide appropriate advice on clients' hotel investment/development projects from a neutral, objective point of view. As such, this course is aimed to provide students with an opportunity to learn basic skills in market-research-based hospitality consulting as well as to "virtually experience" an actual consulting project. After the course, students are expected to become facilitated with the following skill sets: (1) Basic understanding on purpose, process, and steps of hotel market research (Market research skill) (2) Skills to construct reasonable, fact-based conclusion (Logical thinking skill) (3) Skills to create visual and effective presentation materials (Visual presentation skill) (4) Skills to make direct and persuasive client presentation (Oral presentation skill) |
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| Course Goals | This course is to provide students with basic market-research-based consulting methodology in hotel investment and development field. Also, students are expected to grow their general passion and interest in hospitality/travel industry through this course. | |||
| Schedule and Contents |
This course is designed to evolve by having students "virtually experience" an actual consulting project in addition to reinforcing with basic consulting and market research methodologies and by learning industry knowledge and latest industry trends from experienced guest lecturers. Consulting assignment during course is conducted by group, perhaps of 4-5 students each. Initial planned timeline of this course is as indicated bellow. However, students should note that the course schedule is subject to change due to various reasons such as actual progress of the course, availability of guest lecturers, etc: 1. Course orientation: introduction of instructor and students, course overview, and some ice breaking activities. 2. Announcement on group assignment, and grouping of students for the project work. 3. Brief review of industry terms related to this course. 4-7. Overview of hotel market research methodologies including (a) general market analysis, (b) local hotel market analysis, (c) competitive market analysis, and (d) subject property analysis. 8-9. Guest lecture by experienced industry leader (specific lecturer is to be announced during the course) 10-11. Mid-term presentation 12. Guest lecture by experienced industry leader (specific lecturer is to be announced during the course) 13-14. Final presentation 15. Summary and wrap-up |
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| Evaluation Methods and Policy | Class attendance/score of mini quiz: 25%，Active class participation/quality of individual assignment: 25%, Contribution to mid-term group presentation:25%, Contribution to final group presentation:25% | |||
| Course Requirements | Any student is encouraged to take this course if she/he has some passion in travel and hotel. While not required, it is suggested that students have taken core courses of MBA program and other classes on basic hospitality management as this course covers issues based on such basic management and industry knowledge. | |||
| Study outside of Class (preparation and review) | Preparations and reviews are required based on the course materials. | |||
| Textbooks | Textbooks/References | Copies of necessary materials are to be distributed at class if necessary. | ||
| References, etc. | To be instructed at class if necessary. | |||
