コンテンツに飛ぶ | ナビゲーションに飛ぶ

  • 日本語
  • English
 
現在位置: ホーム シラバス(2019年度) 経営管理大学院 Specialized Subjects Global Tourism & Hospitality Management II

Global Tourism & Hospitality Management II

JA | EN

開講年度・開講期 前期
授業形態 講義
対象学生 Graduate
使用言語 英語
教員
  • 前川 佳一(経営管理大学院)
授業の概要・目的 The course is designed to provide students with an understanding of tourism and hospitality management from a global perspective. The last several years, foreign visitors to Japan far exceeded expectations due in part to Asia's economic growth, an emerging middle class and the weaker yen. Inbound tourists reached 28 million in 2017 - nearly tripling since 2012 and exceeding the initial 2020 target of 20 million. Note that expenditures by inbound visitors have the same effect as export for Japan to earn foreign currencies and increase the wealth of the nation, while the domesticn tourism expenditures are just transferring wealth within Japan. Newer goals of Japan include 40 million inbound visitors by 2020 and 60 million by 2030. This can be possible if Japan addressed various existing issues, and we will look at some of them in this course.
到達目標 Through this intensive course, students will gain a broader understanding of (1) differences between hospitality management and tourism studies (2) significance of tourism planning and taxation (3) global methods to measure new soft industries such as tourism and culture. The course utilizes materials used in the hospitality management programs in the United States without dilution. PC with MS-Excel is REQUIRED in this course.
授業計画と内容 Instructor
Tadayuki Hara, PhD, Visiting Associate Professor (Rosen College of Hospitality Management, University of Central Florida) Technical Advisory Group member for Culture Satellite Account (UNESCO) and for Aviation Satellite Account (ICAO)
Lecture Overview (June 2018, schedule in detail To Be Announced)
Day 1 (Fri, in June; TBA): Hospitality and Tourism Management (Lectures 1 - 2)
Day 2 (Sat, in June; TBA): Tourism Planning, Taxation, DMO and MICE. How do they fit together? (Lectures 3 - 7)
Day 3 (Sun, in June; TBA): System of National Accounts, Input-output, Social Accounting Matrix, Tourism Satellite Account and Culture Satellite Account (Lectures 8 - 12)
Day 4 (Mon, in June; TBA): Sustainability and Tourism. The latest Discussion from UNWTO and United Nations (Lectures 13 - 14)
Lecture Plan and Content (subject to changes) NOTE: lectures with * means you MUST bring your laptop with MS-Excel (lecture 8 ~ 12)
1 ; Hospitality and Tourism Management (16:30 - 18:00)
2 ; Missions and Goals for Tourism Promotion (18:15 - 19:45)
3 ; Business Model for DMO (08:45 - 10:15)
4 ; Financing for the Tourism Public Infrastructure (10:30 - 12:00)
5 ; Legisration and Taxation Systems to Finance Tourism (13:00 - 14:30)
6 ; Operational Disciplines of DMO and the Convention/Exhibition Center (14:45 - 16:15)
7 ; Designing Successful Tourism Planning, Taxation and Management (16:30 - 18:00)
8 ; Economic Impact Studies - Introduction to Input Output model (08:45 - 10:15)*
9 ; Input-Output Model and Social Accounting Matrix model (10:30 - 12:00)*
10 ; Social Accounting Matix and Tourism Satellite Accounts (TSA) (13:00 - 14:30)*
11 ; Social Accounting Matix and Tourism Satellite Accounts (TSA) (14:45 - 16:15)*
12 ; TSA and an exploratory Introduction to Culture Satellite Accounting (CSA) (16:30 - 18:00)*
13 ; Problems with Allmighty Capitalism and Possible Remedies toward Sustainability (16:30 - 18:00)
14 - United Nations Suggestions: Framing Sustainability within SNA-TSA framework (18:15 - 19:45)
15 - Feedback and Summary
成績評価の方法・観点 Grading: 60% Assignments and 40% quizzes. I will try to use (introduce to you) online course management system.
履修要件 Bring your laptop with MS-Office or MS-Excel loaded, unless we can secure a computer lab for all of us. Your prior knowledge on MS-Excel or finance would help but not required.
授業外学習(予習・復習)等 The professor understands that most students are non-native English speakers. To facilitate 1) class discussion, 2) note-taking and 3) question preparation, lecture outlines will be provided to students in advance. To strengthen learning and retention, students should review their lecture outlines and notes as well as develop questions outside of class.
教科書
  • No textbook is required for this discussion-based seminar. I will make my Powerpoint slides available to you.
参考書等
  • None. If there are, I will make them available for you free via online.