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現在位置: ホーム シラバス(2019年度) 経営管理大学院 Specialized Subjects Global Tourism & Hospitality Management I

Global Tourism & Hospitality Management I

JA | EN

開講年度・開講期 前期
授業形態 講義
対象学生 Graduate
使用言語 英語
教員
  • 前川 佳一(経営管理大学院)
授業の概要・目的 The course is designed to provide students with an understanding of tourism and hospitality management from a global perspective. The last several years, foreign visitors to Japan far exceeded expectations due in part to Asia's economic growth, an emerging middle class and the weaker yen. Inbound tourists reached 24 million in 2016 - nearly tripling since 2012 and exceeding the initial 2020 target of 20 million. Asian tourists accounting for more than 80 percent of the growth and China is the biggest visitor and spender. Overall, similar to visitation increases, tourism spend has increased. In 2016, a total of Y3.75 trillion was spent in Japan by international tourists. Yet, despite these dramatic gains, based on global standards, there is room for improvement to attract more visitors and grow tourism- and and hospitality-related revenue by bulding both infrastructure (hardware) and developing people (software) to deliver a sustainable competitive advantage. With services reportedly comprising over 70 percent of Japan's GDP, Japanese domestic and outbound tourism offers strong market potential for the forseeable future.
到達目標 Through this intensive course, students will gain a broader understanding of 1) how to apply analytical frameworks to the global tourism market, 2) the significance of consumer behavior and technology trends, and 3) the importance of hospitality/service management from both a global and Japanese perspective. In a final term paper, students will have the opportunity to demonstrate their expanded tourism and hospitality managment mindset by 1) examining key trends and issues, 2) analyzing and integrating "lessons learned" from course lectures, discussions and readings and 3) making comprehensive and practical recommendations that Japanese tourism officials and hospitality managers could implement for positive and sustainable economic, tourism and business growth.
授業計画と内容 Guest Lecturers
David Taylor, PhD: International Management and Consumer Behavior / Masako Taylor, PhD: Strategic Human Resources Management and Leadership
Lecture Overview
Day 1 (Sat, 12/29) Strategic Tourism: Systems, Models & Frameworks / Market Trends: Current and Future Consumer Behavior (Lectures 1 - 5)
Day 2 (Fri, 1/4) Technology: Impact on Global Tourism and Hospitality Management / Integrated Resorts in Japan (Lectures 6 - 10)
Day 3 (Sun, 1/6) Strategic Hospitality Management: Human Resources Management and Leadership Challenges/Opportunities (Lectures 11 - 14)

Lecture Plan and Content
1 - Strategic Tourism: Systems, Models and Frameworks (8:45 - 10:15) 2 - Market Trends: Growing Global Consumer Demand and Overtourism? (10:30 - 12:00)
3 - Consumer Behavior: Adventure and Luxury Tourism (1:00 - 2:30)
4 - Consumer Behavior: Millennials, Health and Wellness (2:45 - 4:15)
5 - Consumer Behavior: Business Travel, China and Generation Z (4:30 - 6:00)
6 - Technology: Reputation Management (8:45 - 10:15)
7 - Technology: Revenue Management (10:30 - 12:00)
8 - Technology: Channel Management (1:00 - 2:30)
9 - Technology: Mobile, Social Management and Emerging Trends (2:45 - 4:15)
10 - Japan Focus: Integrated Resorts (4:30 - 6:00)
11 - Strategic Management for Hospitality Managers: Hotels, Resorts, Restaurants and Food and Beverage (10:30 - 12:00)
12 - Strategic Human Resource Management: Building Competitive Advantage (1:00 - 2:30)
13 - Organizational Behavior: Building Competitive Advantage (2:45 - 4:15)
14 - The Future: Leadership, Global Tourism and Hospitality Management (4:30 - 6:00)
15 - Feedback and Summary
成績評価の方法・観点 Through the lectures, discussion and group and individual work, students understand and master the following: what the global tourism environment is, why global tourism is crucial to the Japanese and global economy and how managers can leverage Japans unique strengths and capitalize on opportunities to build a sustainable competitive advantage in the area of tourism and hospitality.
履修要件 特になし
授業外学習(予習・復習)等 The professor understands that most students are non-native English speakers. To facilitate 1) class discussion, 2) note-taking and 3) question preparation, lecture outlines will be provided to students in advance. To strengthen learning and retention, students should review their lecture outlines and notes as well as develop questions outside of class.
教科書
  • No textbook is required for this discussion-based seminar. However, required reports and articles will be distributed electronically. Please note reading deadlines below.
参考書等
  • To help familiarize students with strategic issues and trends facing tourism officials and hospitality management leaders now and in the future as well as improve our in-class conversations, please read the following: Read Before the Class Begins (Before Saturday, December 29) Framework for Tourism Industies: Tourism System and Tourism Value Chain (2018) 'Overtourism' Worries Europe. How much did Technology help get us here? (2018) Tourism Megatrends: 10 Things You Need to Know about the Future of Tourism, Horwath HTL (2015) Travel and Tourism: World Economic Impact_How Money Travels (2015) UNWTO Tourism Highlights (2016) Read Before the 2nd Class (Before Friday, January 4) White Paper: Japan Integrated Resorts (2017) Read Before 3rd Class, Sunday, January 6) Hotels, Motels & Resorts: First Research Industry Profile (2016) and Restaurants: First Research Industry Profile (2016)