|Numbering Code||U-ECON00 20702 LJ44||Year/Term||2021 ・ Second semester|
|Number of Credits||2||Course Type||Lecture|
|Target Year||From 2nd to 4th year students||Target Student|
|Instructor name||MAKINO SHIGEFUMI (Graduate School of Economics Professor)|
|Outline and Purpose of the Course||
"Management strategy" refers to a basic concept and guideline that shows what a company is doing to achieve its own goals and objectives. Its intention is to realize the purpose and goal by completely utilizing the corporate organization and mobilizing rare resources on the stage of the market--composed of customers and competitors--through the operation of business. Those involved in corporate management are required to develop and implement excellent management strategies for future growth and development and address various threats. Understanding management strategy is also important for considering the logic and behavior of companies with an immense role in and influence on modern society.
This class is intended to teach basic knowledge about management strategy. Based on basic texts, students will outline concepts, theories, perspectives, and frameworks fundamental to understanding and considering management strategies. This class will also provide students with a view to applying them to real-world problems, while introducing specific examples. The class will proceed focusing on lectures.
|Course Goals||The goal is to understand basic concepts, theories, perspectives, and frameworks of business management. At the same time, the goal is to understand the meaning of such concepts, theories, viewpoints, frameworks, etc. in real-world management and develop the ability to apply them.|
|Schedule and Contents||
In general, the course will proceed according to the following plan.
Part 1: Fundamentals of Strategic Management
01 Class Outline
02 Strategic Management, Value Creation, and Acquisition
Part 2: Business Strategy, Corporate Strategy
03 Customers and Value
04 Competitive Advantage (1)
05 Competitive Advantage (2)
06 Business Systems (1)
07 Business Systems (2)
08 Overall Business Strategy (1)
09 Overall Business Strategy (2)
10 Corporate Strategy
Part 3: Practice of Strategic Management and Meaning of Strategic Management Theory
11 Strategic Process
12 Automotive Industry Strategic Management
13 Computer Industry Strategic Management
14 Summary, Meaning of Strategic Management Theory
|Evaluation Methods and Policy||Evaluation will be based on the final written examination and the short report during class (weightage: 70% for the former, 30% for the latter). In both cases, evaluation considers the students' understanding of the concepts, theories, perspectives, and frameworks described in class while related to real problems. However, the former is focused on evaluating the ability to apply concepts, theories, viewpoints, frameworks, and other concepts, while the report is to examine the ability to apply them to real problems.|
Students should know the basics of Business Administration in advance.
Courses students must have completed: Introduction to Management
Courses preferred to have been completed: Introduction to Microeconomics, Organizational Behavior 1 & 2
|Study outside of Class (preparation and review)||
Preparation: Reading the relevant parts of the text specified in advance.
Review: Understanding the overview of the class and applying it to the problems in the short reports, while reviewing what was taught in the class and contents of the text.
|Textbooks||Textbooks/References||サローナー、シェパード、ポドルニー "戦略経営論" (東洋経済新報社) ISBN:4492531459|
|References, etc.||Introduced in Class|