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現在位置: ホーム ja シラバス(2020年度) 経営管理大学院 専門科目 6650000 Strategy & Practice for Global Open Mkt.

6650000 Strategy & Practice for Global Open Mkt.

JA | EN

科目ナンバリング
  • P-MGT75 60444 LE44
開講年度・開講期 2020・前期
単位数 2 単位
授業形態 講義
配当学年 1.2
対象学生 大学院生
使用言語 英語
曜時限 火2
教員
  • 末松 千尋(経営管理大学院 教授)
授業の概要・目的 Globalization is clearly interconnected with the spread of the Internet. Its influence is getting more intensive as well as extensive. Its advance is bringing about drastic structural changes around the world. This course aims to provide a unified account on these structural changes and a mechanism to cope in this environment using the viewpoints of transactions and transaction costs. The course also aims to show that what we normally see as drastic changes actually proceed according to a simple logic. To see this as such, it is necessary that we overcome old paradigms and adopt new perspectives.
到達目標 The goal of this course is to help students understand the new management methodologies required for managing businesses in the global open market such as eMarketplaces, modular structure, standard and business processes through the perspectives of transactions and transaction costs.
授業計画と内容 Each class will comprise introductory presentations, group discussions and class discussions. The subjects are:
-What is a transaction? What are transaction costs? Why is the perspective important?
-What makes the business models of zero-price businesses: AirBnB and Uber possible? Why is it a key to understand the global open economy?
-What functions do “process”, “system”, “institution”, “manual”, “rule”, “protocol”, “guideline”, “vision”, “charter”, “strategy”, “tactics”, “responsibility” and “organization” have in common?
-What is standard? Why is it a key to gain a “Winner Takes All” position?
-How could a standard be established?
-What is module structure? Why is it significant in the modern competitive market?
-Why is every organization modular more or less? If so, how should we define “modularity”?
-How could transaction interface analysis be applied in business practices?
-What is innovation? How should an innovation be managed?
-What is creativity? (personal/organizational) Why can’t people be creative? How can you be?
成績評価の方法・観点 Presentation: 30%
GD evaluation (Understanding the text book, Value-adding by your opinions): 30%
GD Management (Facilitation, Presentation, Production): 20%
Class contribution: 10%
Final paper: 10%
履修要件 特になし
授業外学習(予習・復習)等 Students are requested to prepare for presentations and discussions.
教科書
  • Transaction Cost Management, Chihiro Suematsu, (Springer), ISBN:978-3-319-06888-6