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You are here: Home en Syllabuses (2020) Graduate School of Management Specialized Subjects Strategy & Practice for Global Open Mkt.

Strategy & Practice for Global Open Mkt.


Numbering Code
  • P-MGT75 60444 LE44
Term 2020/First semester
Number of Credits 2 credits
Course Type Lecture
Target Student Graduate
Language English
Day/Period Tue.2
  • Graduate School of Management, Professor SUEMATSU CHIHIRO
Outline and Purpose of the Course Globalization is clearly interconnected with the spread of the Internet. Its influence is getting more intensive as well as extensive. Its advance is bringing about drastic structural changes around the world. This course aims to provide a unified account on these structural changes and a mechanism to cope in this environment using the viewpoints of transactions and transaction costs. The course also aims to show that what we normally see as drastic changes actually proceed according to a simple logic. To see this as such, it is necessary that we overcome old paradigms and adopt new perspectives.
Course Goals The goal of this course is to help students understand the new management methodologies required for managing businesses in the global open market such as eMarketplaces, modular structure, standard and business processes through the perspectives of transactions and transaction costs.
Schedule and Contents Each class will comprise introductory presentations, group discussions and class discussions. The subjects are:
-What is a transaction? What are transaction costs? Why is the perspective important?
-What makes the business models of zero-price businesses: AirBnB and Uber possible? Why is it a key to understand the global open economy?
-What functions do “process”, “system”, “institution”, “manual”, “rule”, “protocol”, “guideline”, “vision”, “charter”, “strategy”, “tactics”, “responsibility” and “organization” have in common?
-What is standard? Why is it a key to gain a “Winner Takes All” position?
-How could a standard be established?
-What is module structure? Why is it significant in the modern competitive market?
-Why is every organization modular more or less? If so, how should we define “modularity”?
-How could transaction interface analysis be applied in business practices?
-What is innovation? How should an innovation be managed?
-What is creativity? (personal/organizational) Why can’t people be creative? How can you be?
Grading Policy Presentation: 30%
GD evaluation (Understanding the text book, Value-adding by your opinions): 30%
GD Management (Facilitation, Presentation, Production): 20%
Class contribution: 10%
Final paper: 10%
Prerequisites None
Preparation and Review Students are requested to prepare for presentations and discussions.
  • Transaction Cost Management, Chihiro Suematsu, (Springer), ISBN:978-3-319-06888-6